Economic growth is an actual discussion within the EU. Service Experts from business and research are convinced that at least a part of the service industry is one area of potential growth, if borders of service innovation and productivity are faced. Service research has been developed during the last years, never the less there are challenges for enhanced and sustainable transfer between research and business and other relevant stakeholders. In the following some aspects of better service innovation is presented as a result of an international project (EPISIS) with the focus on better transfer between business and research. These aspects are part of a proposed international Service Transfer Platform and a Transfer Concept from AFSMI German Chapter.